The EEC Program
A 360° Program for Equestrian Brands and Retailers
The EEC Program is a comprehensive 360° initiative designed to support equestrian brands and retailers through every stage of growth. Created to address the evolving needs of the modern equestrian market, the program offers a holistic approach that brings together education, strategy, and execution within a single, integrated framework.
At its core, the EEC Program provides end-to-end support tailored to the equestrian industry. From foundational knowledge and strategic planning to practical implementation and long-term scaling, participants gain access to the tools, insights, and expertise required to build strong, resilient businesses within a highly specialised and tradition-driven market. The program is structured to ensure that learning is not only informative, but actionable, enabling brands and retailers to translate strategy into measurable, commercial results.
Designed with flexibility and accessibility in mind, the EEC Program supports equestrian businesses at different stages of development—from emerging brands and independent retailers to more established players seeking clarity, efficiency, and sustainable growth. Tailored resources and guided pathways allow participants to focus on the areas most relevant to their business, while ongoing support ensures continued progress over time.
Beyond immediate outcomes, the EEC Program is focused on long-term impact within the equestrian industry. By fostering informed decision-making, operational excellence, and strategic alignment, the program empowers brands and retailers to build lasting value in an increasingly competitive and global marketplace. Participants leave not only with enhanced capabilities, but with the confidence, clarity, and connections needed to thrive.
The EEC Program is a 360° solution—designed to support, connect, and elevate equestrian brands and retailers through every phase of their journey.
The EEC Program
A 360° Program for Equestrian Brands and Retailers
The EEC Program is a comprehensive 360° initiative designed to support equestrian brands and retailers through every stage of growth. Created to address the evolving needs of the modern equestrian market, the program offers a holistic approach that brings together education, strategy, and execution within a single, integrated framework.
At its core, the EEC Program provides end-to-end support tailored to the equestrian industry. From foundational knowledge and strategic planning to practical implementation and long-term scaling, participants gain access to the tools, insights, and expertise required to build strong, resilient businesses within a highly specialised and tradition-driven market. The program is structured to ensure that learning is not only informative, but actionable, enabling brands and retailers to translate strategy into measurable, commercial results.
Designed with flexibility and accessibility in mind, the EEC Program supports equestrian businesses at different stages of development—from emerging brands and independent retailers to more established players seeking clarity, efficiency, and sustainable growth. Tailored resources and guided pathways allow participants to focus on the areas most relevant to their business, while ongoing support ensures continued progress over time.
Beyond immediate outcomes, the EEC Program is focused on long-term impact within the equestrian industry. By fostering informed decision-making, operational excellence, and strategic alignment, the program empowers brands and retailers to build lasting value in an increasingly competitive and global marketplace. Participants leave not only with enhanced capabilities, but with the confidence, clarity, and connections needed to thrive.
The EEC Program is a 360° solution—designed to support, connect, and elevate equestrian brands and retailers through every phase of their journey.
The 3 Pillars of the 360 Program
Brand & Storytelling
Who you are and why you matter
Clear brand positioning & messaging
Visual identity & tone of voice consistency
Founder / product / lifestyle storytelling
Content pillars that reinforce desirability and credibility
Community & Engagement
Who you’re building with
Social content & conversation (organic-first)
Influencer, ambassador & very important customer strategy
UGC, customer stories, and brand moments
Events, pop-ups, collaborations (online & offline)
Performance & Growth
How the brand scales sustainably
Paid media & conversion strategy
Email, SMS & retention flows
Wholesale, partnerships & distribution support
Data, insights & continuous optimisation
The 3 Pillars of the 360 Program
Brand & Storytelling
Who you are and why you matter
Clear brand positioning & messaging
Visual identity & tone of voice consistency
Founder / product / lifestyle storytelling
Content pillars that reinforce desirability and credibility
Community & Engagement
Who you’re building with
Social content & conversation (organic-first)
Influencer, ambassador & very important customer strategy
UGC, customer stories, and brand moments
Events, pop-ups, collaborations (online & offline)
Performance & Growth
How the brand scales sustainably
Paid media & conversion strategy
Email, SMS & retention flows
Wholesale, partnerships & distribution support
Data, insights & continuous optimisation
About Us
Equine Edge Consulting is a strategic partner for brands and businesses looking to elevate their presence, expand their reach, and build sustainable growth within the equine industry and beyond. We combine sharp business strategy with contemporary brand development. Our work goes far deeper than traditional consulting—we become an extension of your team. From refining brand identity and customer experience to building smart sales structures and long-term growth strategies, we focus on creating foundations that scale.
We help you find your edge—and turn it into long-lasting success.
Contact
Offices in Milan and Mexico City, partnering with businesses worldwide.
jenny@equineedgeconsulting.com
+39 391 9142351